|
|
|
PROFILE
From a small, family-built denim laundry in the
backstreets of Melbourne’s alternative Fitzroy,
the story of Australian denim label, Nobody began.
In 1999 brothers, Nick and John Condilis, whose
intimate knowledge of denim was gained from over
20 years developing their independent denim
laundry. This history and unique skills from
creating their own tools and techniques for hand
|
treating and customising denim provides the
inspiration for one of the world’s finest five
pocket jeans.
|  | Staying true to their beliefs in quality, Nobody
works closely with premium Japanese denim mills
selecting cloth traditionally produced on antique
looms.
The cloth is then flown to the original nobody
laundry in Fitzroy, where with a deep
understanding of the intricacies of denim, Nobody
works with this revered cloth to create jeans with
restraint and finesse. It’s this design
integrity that has struck a chord with denim
aficionados all over the world and is the given
|
reason for nobody to be stocked in the worlds
leading denim stores, feature in the most exciting
design magazines and collaborate with a bevy of
international artists.
|
|
LABEL CONCEPT
An ongoing project around the design and
construction of denim and co-ordinates fuelled and
informed by the deconstruction and co-creation of
the “˜nobody’ identity through various
creative collaborations”
The label concept of nobody is hard to articulate,
it is often thought to be impenetrably complicated
and verbose and yet it is actually very simple:
|
Nobody exists to take the creativity and love we
have in working in our laundry with denim, and
convey that truthfully, by NEVER constructing any
brand identity’ or 'brand personality’ for
nobody.
These tricky ideas, of asking what is identity, and
how can a label exist without one?
Indeed how can any of us exist without one? And
what is the difference between label identity, and
self identity anyway? These musings are at the
|
core of Nobody, and provide the ongoing
inspirations for all of nobody’s collections and
creative projects. It’s a whirl of never ending
avant guard, esoteric, self-reflexive, mind
spinning creativity that extends beyond fashion
design into a myriad of artistic realms including
illustration, photography, music, publishing and
even events.
Without the need for a façade of “BRAND”
without the need for a label identity or
|
“HERO PERSONA” the label itself is stripped
of a hero-persona-brand-name, and replaced by the
anonymous “NOBODY”.
This is most often referred to as the nobody ethos
of ˜NO-DESIGNER-HERO”it is a concept, a
legacy of postmodern thought, which acknowledges
that the creators of anything (texts, buildings,
fashion, art) have little power over the
interpretation of their creations by the end
users, and indeed should not consider or build
|
themselves up as a hero-persona in order to
attempt to create a cult of individualism a cult
persona around their creations. This does not mean
that Nobody does not acknowledge or identify our
creative team, rather that they are not the only
important ones in the creation of the label
identity.
We draw inspiration from the construction of
various identities including our own, this means
Nobody’s own label identity is fluid and changes
|
with the projects, and collaborators.
We most often work with fictional creative muses,
each representing a different sense of selfhood.
Engaged in endless battles, alliances and
arguments, the muses provide us with conceptual
nonpersonas to engage with for our aesthetic
visions, you can see their influence in our
collections, and most clearly in the nobody books.
Nobody Muses
|
Joel: Nihilistic Poet Manaic
Soph: A Confirmed Postmodernist
Eric: Avant Pop Hedonist
Ethan: Exploited by Modernism
Solange: Against Words
The creative, conceptual world of nobody is an
extremely exciting place, in which anything can
happen, there are few if any boundaries or
definitions, and things are in a constant fluid
state of change.
|
Most excitingly, it precipitates though many
projects which are limitless in terms of scope or
artistic vision, and all are encouraged to join.
All of this craziness is set free by the desire to
make jeans and ask the question of how can we make
a label without creating an identity. In doing so
we created the inclusive non identity of
“˜nobody’ and sent it spiraling out of
control into the world.'
Collections
|
Nobody was launched in 1999, Ready to wear
collections began in 2002 when the label first
participated in Mercedes Australian Fashion Week.
Each seasons has followed a philosophically
inspired creative brief.
Winter 2002 Peace freedom fashion & The
cult of the dollar
Summer 2003 Nihilism nothing nobody
Winter 2003 Vandalise the mind slums
Summer 2004 Saturation point
|
Winter 2004 The recursive collection (signature
collection)
Summer 2005 Why do I love what I hate?
Winter 2006 The others
Summer 2007 Muse Housewife Whore / Poet Junky
Artist
Winter 2007 Friend or foe
Summer 2008 The new Modernists
\'Nothing by Nobody\' Books
Each year nobody collaborates with artists,
|
photographers, stylists and writers to produce the
“˜nothing by nobody’ book project.. Each is
inspired by the seasons creative brief, and have
contained work from Tokyo, Hong Kong, LA, New
York, Toronto, Auckland, Sydney, Melbourne and
London, the project began in 2002 and five volumes
have been produced to date.
2002 A book about nothing for nobody
2003 A little book about nothing for nobody
2004 The nobody manifesto
|
2005 nothing by nobody
2006 The five incarnations of nobody
\'I am Nobody\' Magazine
I am nobody is a new collaborative art magazine,
each edition showcases the work of a single
featured artist, photographer, designer or
illustrator.
Each artist participates not only as the passive
“˜subject’ but also an active participant in
|
the presentation of their work, and aesthetic
creation of the volume. Working in creative
collaboration with Wesley Hartwell, the creative
director of Melbourne denim label Nobody, who
publishes the magazine ““ every aspect of the
presentation of the work and the creation of the
specific volume is questioned and explored, each
edition, right down to the choice of the typeface
for the mast head.
The Premiere edition “issue zero” explores the
|
visionary work of photographer Pierre Toussaint,
with images from his most recent shoots in Tokyo,
the USA and Australia, incorporating still life
and fashion photography issue zero presented with
no cover- just a delicate opening page,
controversially featuring a dirty ashtray, and no
text.
“I am nobody” was launched globally and
received creative applause from Melbourne, Sydney,
Los Angeles, London and Stockholm.
|
Each launch projected its own personal qualities
and were strategically tailored to each chosen
city.
Sydney was the first launch to commence and was
held at blank_space gallery, which nestles in the
hub of surry hills - an intimate event from 6-9pm
was celebrated by Australia’s leading fashion
editors, stylists and industry types. Following
the success and buzz in Sydney, I am nobody was
launched in Nobody’s home town Melbourne fitzroy
where other lovers fans and nobody’s toasted the
|
magazine launch / exhibition which was held in the
Nothing by Nobody flagship concept space.
Celebrating the success of Nobody’s first steps
into denim destination American Rag CIE in L.A,
nobody launched its premium collection together
with the magazine. The world denim bar was
creatively transformed to welcome this Australian
denim label into its residence and as the crowd
gathered over what nobody had to offer Wesley
Hartwell showed and educated them with the
authenticates, washing and detailing of nobody.
|
The installation of I am nobody in London was held
in the convent garden film studios in Soho. Stills
from the magazine, blown to juxtaposing
proportions dress the wall of the gallery while an
installation of giant legs dressed in Nobody jeans
fills the room. A shrine of I am Nobody magazines
faced the entrance, inviting everyone in
attendance to remove and take a magazine along
with them.
Nobody collaborated with London producer Terry hart
in bringing the event into flow.
|
With four international events successfully
launched, Stockholm finished off the array of
events.
The event was held at sweden’s famous Hotel
Rival, owned by former ABBA-member Benny
Andersson. Attendees at the Stockholm party
included key stockists from the Scandinavian
region such as department store Åhléns and
the funky store Takeuschi and chain store Solo
along with Swedish photographers, designers and
musicians.
|  |
|  |
|  | |
|
EDITORIAL
| 
THE SUNDAY AGE-AUS JUNE 2009 |
| 
THE SUNDAY AGE-AUS JUNE 2009 |
| 
GRAZIA-AUS JUNE 2009 |
| 
ATTITUDE-AUS JUNE 2009 |
| 
WOMAN\'S DAY-AUS JUNE 2009 |
| 
WOMAN\'S DAY-AUS JUNE 2009 |
| 
WWD-USA JUNE 2009 |
| 
WWD-USA JUNE 2009 |
| 
DENIMOLOGY-UK JUNE 2009 |
| 
DENIMOLOGY-UK JUNE 2009 |
| 
EW.COM-USA JUNE 2009 |
| 
ENTERTAINMENT WEEKLY-USA JUNE 2009 |
| 
DENIMOLOGY-UK JUNE 2009 |
| 
TRENDSTOP-UK JUNE 2009 |
| 
TRENDSTOP-UK JUNE 2009 |
| 
TRENDSTOP-UK JUNE 2009 |
| 
TRENDSTOP-UK JUNE 2009 |
| 
LEIGHTON MEESTER-USA MAY 2009 |
| 
ETIHAD FASHION NEWS-UK JUNE 2009 |
| 
LEIGHTON MEESTER-USA MAY 2009 |
| 
OK!-UK MAY 2009 |
| 
TOM (KASABIAN)-UK MAY 2009 |
| 
ANGLOMANIA-UK MAY 2009 |
| 
ANGLOMANIA-UK MAY 2009 |
| 
NW-AUS MAY 2009 |
| 
WHO-AUS MAY 2009 |
| 
NW-AUS MAY 2009 |
| 
COSMOPOLITAN-AUS MAY 2009 |
| 
RANDOM-UK MAY 2009 |
| 
CLASH-UK MAY 2009 |
| 
WWD-USA MAY 2009 |
| 
WWD-USA MAY 2009 |
| 
WWD-USA MAY 2009 |
| 
STYLECASTER-USA MAY 2009 |
| 
SPORTSWEAR INT-USA MAY 2009 |
| 
SPORTSWEAR INT-USA MAY 2009 |
| 
INSTYLE-USA MAY 2009 |
| 
OK!-AUS APR 2009 |
| 
INSTYLE-RUSSIA APR 2009 |
| 
INSTYLE-RUSSIA APR 2009 |
| 
OFFICE-UK APR 2009 |
| 
MYWARDROBE.COM-UK APR 2009 |
| 
GLAMOUR-UK APR 2009 |
| 
DAILY EXPRESS-UK APR 2009 |
| 
3DEARLNEWS-UK APR 2009 |
| 
VOGUE-USA APR 2009 |
| 
SEBASTIAN STAN-USA APR 2009 |
| 
COSMOPOLITAN-UK APR 2009 |
| 
RYANAIR MAG-UK APR 2009 |
| 
INSTINCT-USA APR 2009 | |
EDITORIAL ARCHIVE
|
|
NOTHING BY NOBODY
Created to capture the nobody aesthetic and ethos
in a physical space, the “nothing by nobody”
store intentionally blurs the lines between
art-philosophy and fashion.
The store is situated on Brunswick street in
Melbourne’s famous Fitzroy, the area is a haunt
of an eclectic mix of students, free thinkers,
designers, transient personalities, oddities,
addicts and square pegs, and is just meters from
|
Nobody’s own denim customisation laundry. This
is where nobody calls home.
Originally a warehouse, and once an automotive
repair shop, the huge 250m2 space has an 8m A
frame ceiling, we have stripped it back to its
rawest state. An 11m long white tiled bar has been
built from front to back, and exposed brickwork
lines one wall of the space, creating a
gallery-like feeling. The warehouse has been split
in two, with the front part comprising the
“nothing by nobody store” and the rear housing
|
Nobody’s design studios. The store takes its
name from the 5 nobody books, “nothing by
nobody” each being collaborations with creative
groups the world over, the store is dedicated to
continuing this vision. Artist in residence
Lincoln Emsley, curates an ongoing series of
collaborations between nobody, the store and a
network of likeminded artists. Exhibition openings
are bi-monthly and in true nobody spirit anything
can happen, the art can take any form, and the
drinks flow freely, from our long term sponsors,
|
Little Creatures Beer and Innocent Bystander Wines
(*thanks guys).
The retail concept of the store, is all about
service, with only one of each garment hanging out
in the public ‘gallery space’. With around 80
variations of men and women’s denim to chose
from in the nobody collection. Fits that cover low
rise to high rise, skinny to full leg, Selvedge
denim to fine Japanese stretch, we wanted to
create an atmosphere where you can see the whole
story - without being overwhelmed … The sizes
|
all held behind the bar, with expert staff trained
in every fit and denim. There’s a sense of calm,
a sense of ‘realness’ coupled with the nobody
attitude. When you visit you’ll find yourself
immersed in the nobody creative culture, a
contradictory mix of formal and informal spaces, a
gallery without attitude and a dream of denim
variations. Inspired by the store’s ambience and
attitude an exciting project is in works for 2008.
A ‘nothing by nobody DIY installation flat
pack’ will turn up at various locations around
|
the world. Keep your eye on the nobody website for
details.
|  |
|  |
|  | |
NEWSLETTER
|
LATEST NEWSLETTERS
MAY NEWS
FEBRUARY SPAM
SEPTEMBER
MAY SPAM
NEWSLETTER ARCHIVE
|
|
STOCKISTS
Stockist list is being revised for 2009
Email us at nothing@nobody.com.au for your nearest
location, wherever you are in the world
FLAGSHIP STORES
Nobody Northside
|
396 Brunswick Street
Fitzroy, VIC 3181
P: +61 3 9419 3700
E: northside@nobody.com.au
Nobody Southside
4/402 Chapel Street
South Yarra, VIC 3141
P: +61 3 9824 2788
E: southside@nobody.com.au
|
|
CONTACT
Nobody’s Home
81 Leicester Street
Fitzroy, Victoria
AUSTRALIA 3065
T: +61 3 9486 9477
F: +61 3 9486 9779
E: nothing@nobody.com.au
|
USA & CANADA
PR
Huilian Ma
Williamson PR
119 Mercer Street Loft 2S
New York, NY 10012
T: +1 212 226 5507
F: +1 212 226 5861
E: huilian@williamsonpr.com
|
SALES
Christina Bartholomay
West Coast / Womenswear
860 South Los Angeles Street #540
Los Angeles, CA 90014
T: +1 213 627 3686
F: +1 213 627 3687
E: christina@dwshowroom.com
|
East Coast / Menswear
Chris Kolbe
119 Mercer Street Loft 2S
New York, NY 10012
T: +1 212 226 5507
F: +1 212 226 5861
E: chris@dwshowroom.com
|
SCANDINAVIA
SALES
Johan Andren
Sjoklint Agenturer AB
Krokslattas Fabriker 30
431 37 Molndal
Sweden
T: +46 31 335 80 80
F: +46 31 335 80 75
E: johan@sjoklintagenturer.se
|
UK & EUROPE
PR
BLOW
Portia Shaw
Lower Ground floor
29-35 Rathbone Street
London W1T 1NJ
T: +44 (0)20 7436 9449
F: +44 (0)20 7436 7027
E: portia@blow.co.uk
|
SALES
Debra McCann
Sales Manager
Area 142
29 Charlotte Rd
Shoreditch
London EC2A 3RB
T: +44 (0)20 7739 3573
F: +44 (0)20 7739 7133
E: debra@area142.com
|
AUSTRALIA & NEW ZEALAND
PR
Cameron Carter
The Trish Nicol Agency
Suite 404, 19a Boundary Street
Rushcutters Bay, NSW 2011
T: +61 2 9356 2711
F: +61 2 9356 2722
E: cameron@trishnicolagency.com.au
|
VIC, ACT & TAS
SALES
Emma Stewart
Nobody Head Office
81 Leicester Street
Fitzroy, VIC 3065
T: +61 3 9486 9477
F: +61 3 9486 9779
E: emma@nobody.com.au
|
W.A & S.A
SALES
Natalie Koenig
Jett Agency
Studio 28 Windsor Street
Perth WA 6000
T: +61 8 9328 8000
F: +61 8 9328 8222
E: nat@jettagency.net.au
|
NSW & QLD
SALES
Kristen Sinton
Status Agencies
225 Cope Street
Waterloo NSW 2017
T: +61 2 9698 4955
F: +61 2 9698 3514
E: kristen@statusagencies.com.au
|
NEW ZEALAND
SALES
Mark Oswin
Motex Agencies
Esmonde House
6 Esmonde Road
Takapuna NZ 1309
T: +64 9 486 0531
F: +64 9 486 8104
E: team@motex.co.nz
|
